Zoogami is creative confusion. A free form of creativity that becomes a brand, a philosophy: a different vision that express itself through clothing, music and beer.
THE OBJECTIVE.
Two twins. The big one represents normality. The little one is the expression of personality, which is what Zoogami adds. Everyone hides a part of his personality that needs to come out and be exalted by Zoogami.
HOW DOES IT WORK?
We have a psycological navigation, a series of tests that pull out the unexpressed behaviour of a person. The user makes his choice using his unconscious personality, concept underlined by the claim, BEHAVEYOUR ZOOGAMI. The results will identify for him the Zoogami products.
In the clothing section, for example, we have an intuitive selection of clothes based on a test referred to Rorschach Theory.
This mechanism makes Zoogami definitely the first catalogue on the web based on psycological selection.
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SE PREFERITE L' ITALIANO.
Zoogami è un brand creativo che si esprime attraverso capi d'abbigliamento, birra e musica.
Il concept del sito è incentrato sulla personalità e sul carattere (behaviour).
Attraverso alcuni test, l'utente conosce i prodotti.
Nella sezione dell'abbigliamento, ad esempio abbiamo una scelta intuitiva dei capi, basata sul test delle macchie di Roscharch.
Con questo meccanismo abbiamo reso Zoogami, il primo catalogo del web basato su una selezione psicologica.